Agency Forward

Chris DuBois 0:00
Hey everyone, today I'm joined by Tiger. Joseph Tiger is a B to B video strategist with content that's anything but boring. Tiger's background in filmmaking, documentary work and content creation has taken him from shooting skate videos to working with world leaders and top business coaches. Now he helps founders and brands build video systems that actually attract clients and grow audiences. I wanted to have tiger on because video is becoming a must have in video marketing, but so many businesses still get it wrong if you're struggling to make videos work for your agency or brand, this episode is for you. In this episode, we discuss how to make B to B. Video content not boring. The best video strategies for lead generation and brand growth, how to create high impact videos without a big budget and more. No one was asking for another community, but I made one anyway. So what's different? The dynamic agency community is designed around access, rather than content access to peers who've done it before, access to experts who've designed solutions, access to resources that have been battle tested. And right now, the price for founding members is only $97 a year. Join today, so your agency has immediate access to everything you need to grow. You can join at Dynamic agency dot community and now Tiger Joseph, it's easier than ever to start an agency, but it's only getting harder to stand out and keep it alive. Join me as we explore the strategies agencies are using today to secure a better tomorrow. This is agency forward. You working what's the biggest mistake that agencies make with video content,

Speaker 1 1:48
honestly? Man, the biggest mistake that agencies are making with video content is not approaching it with intention. What happens with a lot of companies is they see video as a thing they have to do, or something they can just throw their like generalist marketer or their marketing team on. And the problem with that is a if you approach stuff without intention, you approach stuff without sort of an expert's view on it, you're just not going to make stuff a good quality to start, and then B too, you're gonna be burdening your team, or these sort of generalists, with a skill and a thing that they don't necessarily want to be doing. And then also with that, there's gonna be a skill cap on what creative ideas you can bring to the table that actually drive revenue, how you'll be able to create videos at scale, at a high enough volume and keep the quality. There's just a cap on everything. And so if you're not willing to, like, either invest in training or invest in help with video, it's basically, I would say, just don't do video. But straight up, like, if you're not gonna, if you either don't have that innate desire to want to do it, to study it, to get better at it, to figure it out, then just don't do it, dude, just don't do it. Just don't All

Chris DuBois 3:07
right, so I'm in agreement on all of this, but I need to play devil's advocate for a second. Sure. What do you do for the you know, the CEO that says, well, we can just use AI now to solve our Video Problems. Yeah,

Speaker 1 3:22
what AI? Be specific. That's what I'd be asking them. Like, be specific. What do you mean by AI? Do you even know what's on the market right now? Do you know what it can do? Do you know the pricing for it? Do you know how it'll integrate in? Have you actually gone into these pieces of software yourself, or is this just a blow off answer that you're just you're just something I don't want to handle this conversation right now so AI, because frankly, one of the things I do all the time is I look at AI tools in the video space. I'm always checking out things. I'm always getting free trials. I'm always looking for what's coming with this stuff. I'm actually building something myself, which is secret for now, but we'll save that for another time. Every single thing, every single tool, I'm not joking, every single tool, for the most part, is not worth anybody's time. When it comes to an agency, it's not worth spending time to figure out how to do that for a couple of reasons. One, these tools are oftentimes done by a single Dev, and you have no idea if they're going to keep caring about the project or whatever. Number two, you still need skill to like, make the video part right, just because you have software that claims all these big things. Oh, well, it'll plan all the videos, and it'll it'll create and shoot the videos using AI avatars, and then you'll deliver that like you still need prompting. You still need to fix things. You still need the core ideas. You still need to know what specific parts in that video look like crap and need to get fixed. You. You'll need to test these videos and having them go out all the time. You're learning how to use a tool that you might not have any sense of how to use, and you're burning money every single month buying credits and doing all this crap. All that could be solved if you are serious about video, you just bring somebody on who's just a video guy, or you have a partner who specializes in video and an expert or somebody who could just teach you again. Teach you if you don't want to bring in an agency, I get it if you but if you want somebody to just come in, train you guys, show you guys what to do. Show you guys how to use the tools in a smart way. Get the 80% of them so you can fix the 20% that's the way to go. Yeah, you bring up a good point with

Chris DuBois 5:41
I think so having an expert who can show you where AI isn't doing well right now is would make any AI tool that much better. Yep, I'm just thinking, like with a podcast. So I got, I've been recommended Opus clips so many times, and so I tried it like I went through, I put, put the podcast. It grabbed clips. They graded my clips for me, and all of the clips that it said were a plus. Like, sucked. Like, yeah, like, were framed up really well. And, you know, and we're saying words that were clear, I guess, and audible, but like, the insights that should have came from the bit like I get, I have people literally messaging me, sending compliments about, like, the clips from the show and and it's because I do them all myself, like because I know what insights my audience wants to hear. I go find them, clip them out, make it look good, and then produce, yeah, not, not a video guy, but I can grab, grab those and do that pretty well, because I know what I'm looking for in number of podcasts, though, that just go to a tool like Opus clips, because there's a bunch of them, right? And just say, Oh, our video is done. It's like, Yeah, but if you had one good video person on your team, they would say, No, you're not,

Speaker 1 6:49
yeah. And, I mean, that's another great idea, too. You can make videos, right? Like you can, you can click a button with Opus club. You could put out a bunch of videos, but are they good videos? People actually want to watch them? Are they structured in a way that's interesting? Do they have good insights? Honestly, you probably don't even know. Like, you probably don't have the content brain to understand. Like, is this good content or not, you know? And then so you you waste time putting out three months of Opus clips, and then you're like, Well, that was a complete waste of time because it drove zero interest to the podcast. No new guests want to come on. Didn't get any social media engagement whatsoever. It looks like everybody else's podcast, right? Oh, and all that could have been solved if you had somebody to go through. And again, they could use the tool that as a baseline. But they go in there and they go, hey, it literally skipped out the moment where he said a great case study. Or it literally skipped out a moment where a little bit cut out the last line. That was the most important part of that crib. You know, it'll just do these things. And if you don't, if you don't have somebody who's like, locked in on the video stuff, you're going to skip that and and also to pass that, what I think a good video guy does is he sets up your your systems, in your company, with your content, to where issues like that don't even pop up like they're gonna. If a good video guy comes in your company viewing a podcast, you're gonna take a look at your podcast and not just let it happen, but look at it and go, How can we structure this better? Maybe, for clips, are there? Is there anything we can do, either before the show or after the show, to make the hooks better, or any or anything like that, to make, to make it more easy to get consumed at scale, you know, with LinkedIn clips and whatever so it, you know, it's not just a technical thing. The technical thing is huge, and a lot of people think the technicals are the roadblock. And yes, while they are, even with AI coming in, there's still a big roadblock. The bigger roadblock is the fundamental understanding of what we're doing and what we're doing is we're messaging to people, right? We're using little pixels and voice and stuff to message to people, to tell people things, to share ideas, insights, transformation, all this stuff, and so it doesn't matter about the editing. It doesn't matter about all that stuff. If the fundamental principle what you're putting out is is garbage, it doesn't it doesn't matter

Chris DuBois 9:13
when you're looking for a videographer, yeah, and would you say it's more important to find someone who, excuse me, who understands communication, at its like foundational levels over finding someone who is good at, you know, the actual video side. Of course, I mean, I wouldn't say it's an either or. I would say it's if you're having somebody come into to

Speaker 1 9:37
to lead the video department at your company, or lead video operations. You want somebody who has a strategist mind, somebody who, on any other given day, or any other given skill set, could probably slot in as your CMO, you know, or slot in as your head of content, but they just decide to go down the video route, like they just specialize in that, right? So they have the content. Mind, they understand the company itself and all that stuff, but they're just really specialized in this specific medium, right? And I think video is one of the mediums that if you find a specialist in it, you will get better content. Like, it's just one of those things. I know there's a lot of you know, a lot of heads of content are very generalist. They can do lots of different things. Video something that it's just hard to grasp if you don't fully know what you're doing, or if you don't come from something like film or photography or whatever. So that's what I would say on that front. And then the other, the other, the other angle too, is if you are trying to just get somebody to just take orders and whatever you're like, I just want somebody to come in do what I say, get it done. I mean, those are dime a dozen. Frankly, those are dime a dozen. And because they're a dime a dozen, because you can find pretty good just order taker, videographer, editors, online, and even in your local area, again, there is no reason to, like, not bring in help for this stuff, or even not like, integrate with a partner who's going to be consistent, right, even if you don't want to hire if you don't want to hire full time, you shouldn't be trying to do this stuff yourself again. You're not fully committed. If you don't want yourself to get to get better at the video, if it's a stressor for you, it's a stressor on your day, you keep thinking about, I have all these ideas, but I can't execute them. We got to get on these other platforms because they're going video, and I just don't have the time or the mental bandwidth to do that. Don't try to do it yourself higher. Help.

Chris DuBois 11:27
Cheers. I think it's probably the case around most things that require expertise, but everybody feels like they can do it better, until they have some come to Jesus moment where they realize, like, Oh no, I don't know this.

Speaker 1 11:39
Yeah. And the smartest thing that you can do, honestly, is to realize your limits with things like and this. This probably, this is not video specific. This is for anything when we're in a company. It's to know that, hey, like, I am not good at this. I could spend three years trying to get better at this, or I could just hire somebody who's really, really good at this, and then have all that mental real estate and time saved. You know, yeah, one

Chris DuBois 12:05
of my favorite like quad charts. I guess when talking delegation, everyone goes to the Eisenhower matrix and stuff. I like this one that you have tasks that you you're good at and you're not good at, and then tasks you like and you don't like. So when you layer those on, it's like, it's like, it's really easy to get the stuff you don't like and you're not good at. It's like, yeah, I can delegate that super fast the stuff that you like and you're good at. It's like, you can keep those because you have some skill. The challenge is, when you're not good at something but you like doing it, and like people, they tell yourself some story and stuff that like makes you forget that you're not actually an expert here, yeah? Like, those are the things that I see most, like leaders and stuff in organizations trying to run with and it's like, man, if we could just show them that chart. It's like, it might click. It's the it's a dangerous area, because you get, you get pleasure from doing it. So it kind of outweighs, like, any of like, the objective fallbacks that's actually happened to your company, erases it. Yeah, you might have so much fun doing this, like, like, you might love putting together landing pages, but you're just not good at like, you love just sitting in Webflow all day and just like, putting in buttons and stuff. And it's, it's enjoyable to you, but in reality, when you actually do the final page, you're like, Dang, this sucks. So you just gotta, you know, you just gotta know and when to bring somebody in, yeah. So one of the things I like about video is how you get an additional way to hook people right, with like, written content. So you got those first, first line, you know, the headline, maybe the first line of copy and like, that's it with video, especially if you're talking like LinkedIn content or even most social platforms, it's like, you still have that written content that can join it, but the video can also stand alone and as another hook. And it's like, I think the a lot of that value is missed when you're scrolling your feed and you see people just start the video with, like, nothing exciting, like, it's the same thing you would see everywhere else. How are you thinking about hooks within video to really grab people and, like, stop

Speaker 1 14:07
the scroll? The easiest way to think about hooks is, hooks are a promise. And so if you open up the video, it's a promise of either information or entertainment, and ideally transformation with either of those. You know, people overthink hooks a lot. They think you need to have this, like grouping story or like the most crazy angle, whatever, a lot of times, especially with podcast style stuff, interview style stuff, the stuff that's more like stuff that most agencies and service businesses are going to do, because it's very simple to set up an interview and just talk. It's very simple to just have a camera on a founder and set them up with questions. It's just to say those questions back to the audience. It's just to say the prompts back, you know. So it's like, if the question is, what are three steps to building a successful company, there's your hook. Like, you don't need to think about. Back 50 years ago, when I was just a wee lad in the old hills of Ireland, right? If you want to do that, you can. But for most people, it's like, hey, that's very straightforward. A lot of people would be interested in the three lessons you learned from building this company, right? You can just open with that. And that's why I like interview style stuff, because if you're working with somebody and you're like prompting back and forth. The hook part is already dealt with. If the question is interesting to you, that's a good sign that if you push that question back out, it's gonna be interesting to your audience, you know? And then if, like I said, you can go, if you, if you are somebody who's good with content, naturally, you are good with storytelling. It's something you lean into it's, it's a way, again, it's a way to to tease your audience. Is a way to bring them in. It's the way to reach strangers and have them be like, Oh, this isn't boring. This is stopping the scroll. Like, this is breaking up the monotony on LinkedIn, like, let's be real. We go on LinkedIn to make money, and we go on LinkedIn because we're bored. We're just scrolling something. That's what most people do. And so if you could see something that's interesting, something that's interesting for the for once you know, you'll want to go on that. So it's something that you want to cultivate, but it's also something you don't necessarily, you don't need to, like, overthink it like crazy. You really don't just get really clear, know your ICP and just just talk to them, talk, act like you're talking to one person. You know, right?

Chris DuBois 16:20
Do you keep, like, a swipe file? When you do find that good content somewhere, you store all of that, that good stuff that you can just go back and look through for ideas and inspiration? Yeah, I

Speaker 1 16:32
basically have a notion where I save ideas, and I also have a whole board of my the content that I'm producing. So I have stuff that's like, pre production, very, you know, the fledgling bit of an idea that I still need a workshop. Then I have stuff I'm going to shoot and make videos on. Then I have stuff in editing. Then I have stuff that I posted. I've posted over 115 videos onto LinkedIn since like, October of last year, and having a system like this where I'm able to look at stuff that I like, wake up every day and not have to, not have to try to force an idea, just look up at stuff of that that I like, see things that are interesting, see formats that I know have already worked, and not take the format one to one, but just look like, oh, I can see how he started this hook, And then he brought in a real world specific example right here. So what can I do with that form? Right and just again, it's not one of those things that's like, here's the five step playbook to whatever. It's just it's a living system. It's something you just do every day. It's something you just kind of you you go on LinkedIn, and you start looking at it less like a consumer and more like a producer. And so you're looking at, how is this guy getting my attention? If you see a post that catches your attention, don't just go, oh, let's go and read it. Like, think, Why? Why do I feel attached to this? Why did I want to click on this? And especially, too, when you want to click on things that you like on paper, don't have any interest in like, I'm not in sales. But if somebody makes a post or like, for example, Dan Goodman, Dan Goodman is the best example. I don't have a corporate job. I don't deal with HR, I don't I'm not even in that world. But Dan Goodman, every one of his posts is like, is like, I worked with a sales rep, Joe. He made 60k in commission, and then they fired him and took all his commission. I'm like, I have to know what happens. So if you're getting grabbed by stuff outside of your domain of expertise, that stuff you need to be saving

Chris DuBois 18:33
the so for a bit now, I've been doing something called Copy working. Essentially, you just find great sales letters, great ads, and you kind of, you rewrite them by hand. And one you want to believe how much your hand is, like, weaker. Now, as far as writing, since we're typing everything, but as you're, like, writing through it, you're seeing all this, you're like, oh, that's why, you know, they repeat this word, like, five times in this paragraph. Like, there's a reason for that. Why is it? It's like, oh, well, they're setting it up in this paragraph. And you don't notice it when you just see the ad, but when you start, like processing, kind of like being a producer, right? Like going through and looking, okay, why did they actually do it this way? You start seeing all these other things. I wonder if there, is there a equivalent to, like, copy working within the video space? Like, is there something you could be doing to, like, recreate scripts in order to, just like, get better at actually doing that. Yeah. I mean, what I like to do is just save videos that are good,

Speaker 1 19:30
then throw them into a, you know, throw them in, like a GPT or something, pull out the transcript, and then just take that transcript, throw that in a GPT and say, make a template from us, and then, and then apply that template to my business. I usually, rarely actually use the output. What I do, though, is I use it just as a baseline to start working with, because you can prompt GPT, you can get it very, very good, especially if it's like has a good memory to who you are and knows your business all that stuff. But. But I like using my brain. I think it's fun and weird. It's a, yeah, weird. And I like, I like being intuitive with it, and just going with angles that you know aren't optimized and whatever. So I bet. But the idea of just being able to pull a template is, is so key, yeah, and saving those templates somewhere, and also knowing like we all tend to kind of gravitate towards certain styles, like some people are just gifted storytellers. I am good helping client storytell. I am not a gifted storyteller for my own life, talking about my own business, my own experience. What I am really good at is taking really big picture ideas and condensing them, making them very simple. So a lot of my content is like, a quick tip that's very specific on something gets a lot of likes comments inbound, right? Or it's showing somebody how to do, how to achieve a certain outcome with video that's like very and I break it down very clear language. Key is really to find your strength and then find content styles that not only help strengthen you. So other people doing the same thing, maybe in a different angle, but also, for example, I'm pulling a lot more, you know, templates and scripts and stuff for people that are really good to storytellers, because I'm trying to break down, like, how can I get better at the storytelling element myself? So it's a great way to do that. It's great way to learn and actually integrate, you know, weaker parts of your of your content ecosystem, into your content. You just

Chris DuBois 21:33
gave me a good reminder too. I'm just talking about doing small chunks for your like, picking a single item that you want to get someone really good at within this video. So within this video I have seen, even within my own content, when I can get way more specific over the like a smaller thing and just provide a ton of value on this one, like little bit, it's like that content always outperforms every like, all the big ideas and everything else well. And the thing too is like,

Speaker 1 22:00
this is what nobody wants to talk about, is that big ideas are generic, and generic ideas suck. Generic ideas suck because nobody differentiates. There's no there's no barrier to entry, right? There's a big difference between I use an outbound campaign to get five new clients, versus I partnered with the deal lab to create a targeted email outbound system using cold DM and cold calling to reach CEOs over 40 in the Chicago area dealing with divorce. Right? Here's how I did it. And you break down every way different piece of content, way different. So the more specific you can get, not only will, the more trust you give, because you're actually giving details. You're not like those kids with the Lambos who are like, I made $60 million in econ by my course. Like, is that your car? Well, no, is that your house? No, it's an Airbnb. Okay, you're actually you're giving like, you're giving truth, you're giving grounding to it. And by being specific, my again, people are so this is a whole other tangent, bro. Like, when people like write like a third grader, write like a fifth grader, it's like, Are you selling to fifth graders? Are you selling to third graders? No, you're selling to like CEOs in B to B, dealing with complex things on calls, using a ton of technical language on their calls to explain things and show that they're competent. You need to be using technical language. Don't Don't be afraid. Don't dumb it down so much to where it's so general. If you use technical language specifically, it will help resonate in your content, and it'll show your expertise. It'll show that you know what the hell you're talking about. And there's a big difference between technical language and jargon. Jargon means nothing. Technical language means everything to the right person,

Chris DuBois 23:38
yeah. And I think, I mean, I agree with that. I think we can leave that one there for the rant. Yeah, I don't. I hate blanket advice, especially, I'm an English major, yeah, and so, like, I hate when people say, Don't do that. You have to write like this. It's like, No, I'm pretty sure there are examples so we can find for anything, right?

Speaker 1 23:57
Will fail. Your business will fail. It's like, I know about 10 businesses doing exactly that, that are doing better than yours,

Chris DuBois 24:05
yeah. So it's, yeah, it's a life is plays in the areas of gray, not black and white, correct? When you can get used to that, you realize there's no one solution opens you up to a lot more ideas. Yes, yes. That's so big too, because, bro, like, when I was starting up, right? I started my business at 18. I was so impressionable. I was so I was so I was such a mark. I was such a wrestling mark for, like, marketing copy and stuff like, this is the only

Speaker 1 24:34
way that your business will succeed. And I used to be like, Oh, I have to do this. And the amount of like, detours and stupid shit. I tried to and tried to, and times I've just done a rebrand that I didn't need to do or did, like an added, a new offer that I definitely didn't need to go down and have it just spectacularly fail. I just trust yourself with what you're doing. Doing right, trust your own ideas, pull from sources, but don't get absorbed by them, and and the more you act in the world, the more data you'll get back, and the better decisions you'll make.

Chris DuBois 25:11
Yeah, I got kind of an inverse story recently. I was talking to a friend who's good marketer and everything, but they were looking for some ideas to market a new service and, and I brought up Russell Brunson for part of it, because there was an idea that I thought was, like, prevalent to what we were talking about. And they're like, Yeah, we don't want to be like him and all this. It's like, Yeah, but he's also doing really well for himself. Like, Click Funnels is huge business. It's doing all this. So, like, even if you don't want to be like them, you know, there's still ideas that you should be able to pull like, he's not Hitler, right? Like, if we're looking at like, Hitler, yeah, maybe Hitler's ideas, we don't touch, like, even the good ones, right? But like, for most people, it's not the case. And so, like, we can pull the good ideas and actually, like, leverage those, but you don't have to fully adopt right? You can entertain an idea without adopting it.

Speaker 1 25:59
Yeah, yeah. I mean, I don't like Alex hermosi. He has some good ideas. He's actually probably the most prominent example right now, yeah, yeah. I you know, I think a lot of his like ideas, especially his life philosophy, is, like, completely counter to how I want to live. But if you're like, at level zero with stuff, he's really good to know. Like, how to actually sell things for money, you know, like, you know, start, start things up. So, great example.

Chris DuBois 26:29
So I got one, one question that I really want to make sure I get get in here. What are your thoughts on? Like, Polish, content, verse, not Polish, like, more raw type footage for getting stuff out there.

Speaker 1 26:42
Hmm, I think authentic content is actually a trap to many people. And the reason I think it's a trap is because they, in their mind, they see some channel. This is a YouTube channel. They see a guy just filming his phone get a ton of views and stuff. They see that, and they go, they don't go, wow, I can bring my authentic self to video. They think, Wow, look how little effort I can put into this stuff and get huge results. I should just chalk on my phone and just do the Hold on. You're looking at a totally wrong angle. These people are good in spite of their production, that's a reason, right? They're they're so their energy, their storytelling, their the vibe, the spread tour is there. That's something they've cultivated, or it's just a natural talent that they have. And so they just, when they bring it up on camera, they can overpower any technical issues like Sam select, right, that bodybuilder kid on YouTube, right? Just filming his sets on his phone. He's just freakishly big, and he's like, pleasant to listen to, right? But if you're like, you know, 150 pounds soaking wet and like trying to, trying to do that, right? It's like, it won't have the same effect. Or, if you have no charisma, won't have the same effect. So you have to look at these things contextually. If the founder has charisma, do you have charisma? If you have high charisma, if you are somebody who's like, moving around, you're active, you you're ex theater, right? Like you, you know how to convey ideas like this. You could probably just rip stuff off the top of your head, and they could be raw, and it just need to be edited. And people would probably love that, because they would feel like they know you. However, if you're trying to go for more of an authoritative look, more gravitas, right? More professional in terms of the content you can create, but also the content you can distribute at scale. Because production gear and production quality actually makes it easier to share videos on multiple platforms, stuff like that, then you should invest in some gear. You should invest in some editing you should invest in. How do I appear on the camera? Right? It's not, it's not like, you know, you put a, you put a camera on your you put nice lighting and stuff, and all your personality goes away, right? It's just, it just does. It doesn't happen. I mean, think about Alex Jones, for example, the conspiracy theorist, you know channel. He's been doing this for 20 years. He's extremely high production. You can say whatever you want about Alex Jones. You can't say that he's like, authentic and committed. You can't say he's not authentic and not committed to the bit, right? But would he be? Would he be more authentic if he was just, like, filming in his car, on his phone? No, it doesn't make any sense at all,

Chris DuBois 29:22
right? So it really comes down to how much you want to put into the actual production quality of this. Like, I ran into a situation where, like, I would write up what I thought were great scripts, they said everything I wanted to, and then I would, like, turn on the camera, and I started trying to work through the script, like, memorizing chunks at a time, and it was just a disaster. They came across as, like, disingenuine. And then when I would just fire it up and I had the beats that I knew I need to hit, it's like, I can record something might not be the perfect I've literally said in marketing videos, like, hang on, I gotta look at my notes and like, I'll pull that up. Yeah? But, like, but yeah, I think. Um, I don't know, those come across mine, I guess for me. And

Speaker 1 30:02
I guess, I guess the other thing too with scripting, this is where, this is another thing we could talk about. I think scripting is very overrated for most people. And the reason is because you get so in your head about the script itself, and you get so focused on delivering these right words that you lose the essence of what you're trying to convey, and the energy gets stilted, and you take like, three times as long to get one video done, even with a teleprompter, right? Like some people just don't want to do the teleprompter thing, and I get it, that's why. Again, I like interview style. I like working with somebody back and forth even this, right? Like this podcast set up like, I enjoy this more than if I'm alone, do my own videos, but people

Chris DuBois 30:41
don't notice this is all scripted right now, so 100%

Speaker 1 30:45
Yeah, like right now I'm staring at a teleprompter, and I have, there's like, a couple directors back here who are, like, really mad that I'm actually exposing it all right now. But, and then the other one too, is this is the other thing too, people think that they need scripts because they're not confident in what they're saying. If you're an expert, if you have real experience, if you know what you're talking about, you could just write out some content ideas. You could just write out some prompts, some questions, and you see a line you get asked one question, you will have like, a three minute response already queued up in your head. Don't need to worry about formatting, don't need to worry about hooks. Don't need to worry about any of that. As long as this, the question itself is interesting. It will provide a natural structure for you to answer it in. And so you need to just be more trusting. You need to know that you have experience. You don't need this perfect script to do something, and you can get great content out. Caveat here, you're running ads, if you're doing a video sales letter, if you're trying to get a very specific conversion window done, or you're doing some sort of training thing, Script, Script all the way, like, do a VSO with the script. Do an ad with the script. You want to have things you can test. You want to have AB testing. You want to be as controlled as possible. 100% 100% content. On the other hand, take it or leave it.

Chris DuBois 32:00
I think the challenge I find with most people using teleprompters is even when they don't feel like they're reading, they're reading, and it's like, you can tell and it it's not like you're even reading, as if you were just holding a book reading to your kids, you're like, reading in a very, like, weird way, like, well, and

Speaker 1 32:15
I'll tell you this too. I don't know if you've ever experienced this, but have you, like, scrolled on videos and you see somebody's like, my eye contact, right now, I'm looking right at you. But then you see the videos where they're like this, right? And it's like, almost on the camera, but not they're like, talking like this. And it's like, you can see that you just feel weird. You feel weird versus, again, another reason why I love interview style. If I'm completely away, I'm talking right here and I'm just talking to you, it feels way more natural. Feels like I'm having a real conversation. You feel like a fly on your wall, versus like this, where I'm like, kind of looking at you, but I'm clearly not.

Chris DuBois 32:56
Yeah, and have people have to watch the clip, for anyone doing the audio recording for the very intense there that I just got. This was all a funnel to get people to actually watch the full recording, get you two views instead of just instead of just audio viewers. Awesome. Well, tiger, this has been great. I got two more questions for you. Yes, sir. The first being, what book do you recommend every agency leadership read? Ooh. This

Speaker 1 33:21
is interesting. Most people are going to offer, like, business books and stuff like that. I'm not going to offer a business book whatsoever. I am going to offer that everybody reads DOM quixote by Miguel Cervantes. And the reason I'm offering that is because you don't read enough fiction, you need to start reading more fiction. Fiction will break your brain and reform it in a way that nonfiction and these, like these business books, just don't reading good prose will relax you. You'll feel better. You'll get more creative with life. Things will connect in other parts of your life that you won't even consider. And Don Quixote is just a fantastic story written by a truly elite European author on radical belief. Let's put it that way, radical belief and how honestly you know radical belief can power you to do things that you cannot even fathom. You know, you cannot fathom in your time period. And how also to how many of the rules that we live by are just fake, and how all it takes is you to just have some radical belief to break them. So Don Quixote, Miguel Cervantes, get it translation by Edith Grossman is my favorite, and you won't be disappointed. It'll all should be a great breakup too, from all the you know, sales books and business books and outreach books, you know,

Chris DuBois 34:46
it's good. And if you're going to learn storytelling, like yes, you can go fault read business books about storytelling, or you can just go read stories, right? Like another super The Alchemist, probably one of my favorite books ever. But you can read in a single sitting, right? Same thing with like Siddhartha, but like you can learn more about storytelling in a by sitting down for two hours with a book. Then you probably could, you know, going through all those business books. So, yeah, yeah, I'm a fan of fiction. But last question, Where can people find you?

Speaker 1 35:18
Tigerjoseph, video.com, that's my main thing. But also I'm doing a bunch of domain stuff right now and changing stuff. Vanity links. Yes, vanity links, LinkedIn is where you can find me most ideally, that'll have the most updated stuff. That's where you can say hi to me. That's where you can watch all my videos, and that's where you know you can comment and yell at me and say, I'm terrible too. So if you want to, if you want a punching bag online, to to yell at to to release that inner anger and resentment that you have, then I'm your guy.

Chris DuBois 35:49
Come join in the fun, everybody. But uh, tiger, thanks for joining.

Unknown Speaker 35:54
Yes sir. Thank you for having

Chris DuBois 35:59
me. That's the show, everyone. You can leave a rating and review, or you can do something that benefits. You click the link in the show notes to subscribe to agency forward on sub stack, you'll get weekly content resources and links from around the internet to help you drive your agency forward.

Unknown Speaker 36:16
You

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