099 Tim Kilroy: Why Agency Vibes Win More Clients Than Services
Tim Kilroy returns to unpack his VVV framework — Vibes, Vision, and Values — and why agencies that sanitize their personality are leaving pipeline on the table. He also shares why decision timelines have doubled and what that means for how agencies need to show up.
Hey everyone, today I'm joined by Tim Kilroy — and this is a return visit.
Tim is the founder of the WTF Agency Method and Build Your Agency Better. He's founded, scaled, and sold multiple agencies across 25+ years in digital marketing, and now coaches agency owners full-time. In his first appearance we dug into agency offers, discounts vs. value, and the sales process.
This time, we're going deeper into something Tim calls VVV — Vibes, Vision, and Values. In a world where every agency website says the same thing, the agencies that win are the ones willing to show who they actually are. Not a polished, sanitized version, but the real thing, rough edges included.
In this episode, we discuss:
- Why decision timelines have doubled for agency buyers — and what that signals
- Why sanitizing your personality costs you pipeline you can't even see
- The difference between values on a website and values that actually activate buyers
- And more.
You can learn more about Tim Kilroy on LinkedIn or grab his WTF Sales Guide.
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